A mysterious parcel arrived at Bucky Box HQ yesterday. When I ripped it open, I found the latest copy of Unlimited Magazine – ‘Inspiring New Zealand Business’.
It took me a moment or two to remember why this magazine had been mailed to us, and then the penny dropped – a couple of months back, I had a good chat with a friendly reporter who wanted to hear more about our story with a particular interested in our take on social enterprise.
Social enterprise is a pretty new concept and we get the feeling nobody really knows what it means. For me it's pretty simple, we use the tools of business (which can scale) to serve society and the environment. Or as our Bucky team would echo:
"We're making some moolah in order to be kick-ass awesome in a big picture kinda way, not the other way around"